James Murgatroyd

AI SEO audits sound sure of themselves — and that’s the risk. When the crawler can’t read your site, it invents confident fixes for problems you don’t have.

A design built without content is a template with your logo on it. Here’s the content-first process we use to decide what every page says — before anyone designs or writes a word.

A redesign is a renovation. And like any renovation, there’s a difference between the things you’re allowed to change — paint, fixtures, layout, vibe — and the load-bearing walls. Knock out a load-bearing wall because it was in the way of your open-concept vision, and the house doesn’t collapse immediately. It sags. Slowly. Quietly. Until

Last week, the internet quietly crossed a line. Matthew Prince, CEO of Cloudflare — the company sitting in front of roughly a fifth of all websites — announced that bot traffic has officially overtaken human traffic for the first time in the internet’s history. Cloudflare Radar’s live data shows automated traffic at around 57% of

A while back, I had two client conversations, one day apart. The first was with a marketing lead whose organization had just launched a beautiful new website. Genuinely beautiful — stronger brand, better photography, more emotional. Also slower, less usable, and worse for SEO than the site it replaced. The second was with a comms

Your developer’s gone quiet and you can’t get into your own website? It’s more common than you’d think — and almost always fixable. Here’s how to get control back.